The Agenda
Friday - July 18, 2025
All Day
Attendees Fly-In
Attendees should fly in by 4:00pm to give enough time to get checked into your room
3:00pm
Hotel Check-In
Check-in and get settled into your hotel room before heading out to dinner
5:45pm
Meet in the Lobby for Dinner
Leave at 6:00pm | 20 min walk • 4 min drive • 1 mile. There is a shuttle into town every 15 minutes.
6:30pm
Dinner – Chasing Rabbits
Dinner reservation at Chasing Rabbits, 141 E Meadow Dr ste 104, Vail, CO 81657
Saturday - July 19, 2025
7:00am
Breakfast
Breakfast will be served in the Sun Up room
7:55am
Settle into the Meeting Room - Sun Down Room
Get settled in before we begin the first session of CXO Vail!
8:00am
Opening Comments
Led by: Brian Pasch, Pasch Group
8:15am
What's New at the Dealer Group?
Led by: Gray Scott
9:15am
Focusing on Form Conversion Rate (FCR)
Led by: Brian Pasch, Pasch Group
10:00am
Coffee Break
10:15am
Unlock Dealer Potential: Transformative Defection Insights and Benchmarking with Urban Science
Led by: Rick Jones & Tom Kondrat, Urban Science
11:15am
Field Examples of Defection Data Action Plans
Led by: Glenn Pasch, PCG Digital
12:00pm
Lunch
Lunch will be served in the Sun Up room
1:00pm
Emotions Drive Everything: The Hidden Leadership Tool Every Automotive Exec Needs
Led by: Tera Wages, Connection Codes
2:00pm
How Data Collaboration Drives Results for Dealerships
Led by: Tara Rego, Spectrum Reach & Mike Salicco, Client Command
3:00pm
Beer Break
3:15pm
What’s the Org? Building the Right Team for the Job
Led by: Gray Scott and Others
4:15pm
Closing Discussion
4:45pm
Meeting Concludes
5:45pm
Meet in the Lobby for Dinner
Leave at 6:00pm | 25 min walk • 5 min drive • 1.2 miles. There is a shuttle into town every 15 minutes.
6:30pm
Dinner – The Slope Room
Dinner Reservation at The Slope Room, 352 E Meadow Dr, Vail, CO 81657 (Inside Gravity Haus)
Sunday - July 20, 2025
11:00am
Hotel Check-Out
Check-out of your hotel room
All Day
Members Fly-Out
Grab a ride-service and head to the airport to fly-out of Vail
