The Agenda
Friday - April 25, 2025
All Day
Attendees Fly-In
Attendees should fly in by 4:00pm to give enough time to get checked into your room
3:00pm
Hotel Check-In
Check-in and get settled into your hotel room before heading out to dinner
5:45pm
Meet in the Lobby for Dinner
11 min walk to restaurant
6:30pm
Dinner – The Mission Kierland
Dinner reservation at The Mission Kierland at 6:00pm – 7122 E. Greenway Pkwy, Scottdale
Saturday - April 26, 2025
7:00am
Breakfast
Breakfast will be served in the Rainmakers Ballroom
7:55am
Settle into the Meeting Room - Greenway
Get settled in before we begin the first session of CXO Scottsdale!
8:00am
Opening Comments
Led by: Brian Pasch, Pasch Group
8:15am
What Are Members Working On Now?
Led by: Gray Scott
9:15am
Using AI to Suggest Marketing Budgets
Led by: Scott Wideman, Keating Automotive
10:00am
Coffee Break
10:15am
What is Your Data Up Strategy?
Led by: Glenn Pasch, PCG Digital
11:15am
Calculating the Form Conversion Rate of Your Websites
Led by: Brian Pasch
12:00pm
Lunch
1:00pm
Auditing and Reducing GTM Clutter
Led by: Brian Pasch
2:00pm
CDP Opt-in / Opt-out Framework + 3rd Party Identity Resolution
Led by: Jim Kosobucki, Morgan Auto Group
2:45pm
Beer Break
3:15pm
Square Peg, Square Hole: Automotive Web Analytics
Led by: James Kurtenbach, Hive Analytics
4:45pm
Meeting Concludes
5:45pm
Meet in the Lobby for Dinner
6 min walk to the restaurant
6:30pm
Dinner – Mastro's Ocean Club
Dinner reservation at Mastro’s Ocean Club at 6:00pm – 15045 Kierland Blvd Scottsdale, AZ 85254
Sunday - April 27, 2025
11:00am
Hotel Check-Out
Check-out of your hotel room
All Day
Members Fly-Out
Grab a ride-service and head to the airport to fly-out of Scottsdale
11:30am
Digital Marketing Strategies Conference – Registration Opens
If you are carrying on the conversation at DMSC25, grab your badges and gear now at the front desk!
