The Agenda
Friday - November 15, 2024
All Day
Attendees Fly-In
Attendees should fly in by 4:00pm to give enough time to get checked into your room
3:00pm
Hotel Check-In
Check-in and get settled into your hotel room before heading out to dinner
5:50pm
Meet in the Lobby for Dinner
Bus leaves at 6:00pm sharp | 25 min bus ride
6:30pm
Dinner – Chops Lobster Bar
Dinner reservation at Chops Lobster Bar at 6:30pm – 101 Plaza Real S, Boca Raton, FL 33432. 25 min bus ride
Saturday - November 16, 2024
7:00am
Breakfast
Breakfast at the Angle, EAU Palm Beach – For Members and Sponsors
7:55am
Meet in Plaza Ballroom
Get settled in before we begin the first session of CXO Palm Beach!
8:00am
Opening Comments
Led by: Brian Pasch, Pasch Group
8:15am
What’s New With You? Current Challenges or Accomplishments
Led by: Gray Scott
9:00am
Morgan CDP Update
Led by: Jim Kosobucki, Morgan Auto Group & Brian Pasch
9:45am
Coffee Break
10:00am
AiOS. Reinvent the Way You Operate
Led by: Art Dessein, Impel AI
11:00am
SEO at Scale — Scaling, Measurement, and Debunking Myths for Auto Groups
Led by: Zach Billings & Dan Barker, Wikimotive
12:00pm
Lunch
Lunch at the Angle EAU Palm Beach
1:00pm
Does Speed Sell? Spoiler Alert: We Know the Answer!
Led by: Kyle Mountsier & Kevin Gervais, Auto Genius
2:00pm
Better Car People Strategic Vision
Led by: Aaron Kleinhandler, Better Car People
2:45pm
Beer Break
3:15pm
GA4 Reporting Templates and ASC Checker
Led by: Dustin Lester, DealerOn
4:45pm
Meeting Concludes
5:50pm
Meet in the Lobby for Dinner
Bus leaves at 6:00pm sharp | 20 min bus ride
6:30pm
Dinner – BiCE Ristorante Palm Beach
Dinner reservation at BiCE Ristorante Palm Beach at 6:30pm – 313 1/2 Worth Ave, Palm Beach, FL 33480
Sunday - November 17, 2024
11:00am
Hotel Check-Out
Check-out of your hotel room
All Day
Members Fly-Out
Grab a ride-service and head to the airport to fly-out of Palm Beach International or neighboring airport
10:00am
Modern Retailing Conference – Registration Opens
If you are carrying on the conversation at MRC24, grab your badges and gear now at the front desk!
