The Agenda
Friday - February 23, 2024
All Day
Attendees Fly-In
Attendees should fly in by 4:00pm to give enough time to get checked into your room
3:00pm
Hotel Check-In
Check-in and get settled into your hotel room before heading out to dinner
5:50pm
Meet in the Lobby for Dinner
Meet in the lobby for dinner | Leave at 6:00pm sharp | 20 minute walk or 6 minute Uber to restaurant
6:30pm
Dinner – MOTO
Dinner at MOTO | 1120 McGavock St, Nashville, TN 37203
Saturday - February 24, 2024
7:00am
Breakfast
Breakfast at the Hermitage (Hotel Restaurant) – For Members and Sponsors
7:55am
Meet in Plaza Ballroom
Get settled in before we begin the first session of CXO Palm Beach!
8:00am
Opening Comments
Led by: Brian Pasch, Pasch Group
8:15am
What's New With Your Group? – Open Forum
Led by: Gray Scott
9:00am
3 Critical Metrics Your CRM Reporting Is Not Telling You
Led by: James Kurtenbach, Hive Analytics
9:45am
Coffee Break
10:00am
Data Hygiene Challenges with CDP Project
Led by: Brian Pasch, Pasch Group | Jim Kosobucki, Morgan Auto Group
11:00am
Identity Resolution and the Path to Better Data
Led by: Joshua Herbert & Andres Parker, TransUnion
12:00pm
Lunch
Lunch at the Hermitage (Hotel Restaurant) – For Members and Sponsors
12:45pm
Intro: CDP Activation with Personalized SMS Messaging
Led by: Brian Pasch, Pasch Group
1:00pm
Providing Unreasonable Hospitality Through a Communication Platform
Led by: Kenny Calhoun & Dan Moore, DealerFunnel
1:45pm
Video Attribution Insights: Learnings and Optimizations to Guide 2024 Strategies
Led by: Tara Rego, Spectrum Reach Automotive
2:45pm
GA4 and ASC Updates - The Road to Perfection
Led by: Brian Pasch, Pasch Group
3:30pm
Beer Break
3:45pm
Navigating the Vendor Maze
Led by: Matt Weinberg & Layton Judd, Updation
4:15pm
Updating Our Lead Handling Sales Process
Led by: Glenn Pasch, PCG Digital
4:45pm
Meeting Concludes
5:50pm
Meet in the Lobby for Dinner
Meet in the lobby for dinner | Leave at 6:00pm sharp | 9 minute walk to restaurant
6:30pm
Dinner at The Twelve Thirty Club
Dinner reservation at The Twelve Thirty Club | 550 Broadway, Nashville, TN 37203
Sunday - February 25, 2024
11:00am
Hotel Check-Out
Check-out of your hotel room
All Day
Members Fly-Out
Grab a ride-service and head to the airport to fly-out of Nashville International or neighboring airport
