Summer 2024

Join us in Austin, Texas at the Austin Marriott Downtown for the second CXO Summit of the year. Explore the venue, sessions, and more below!

The Venue

Austin Marriott Downtown

Jump into the heart of downtown Austin Texas at the midway point of the year. Experience executive level solutions to encourage a strong remainder of 2024.

The Agenda

Friday - May 31, 2023

All Day

Attendees Fly-In

Attendees should fly in by 4:00pm to give enough time to get checked into your room


Hotel Check-In

Check-in and get settled into your hotel room before heading out to dinner


Meet in the Lobby for Dinner

Leave at 6:00pm sharp 


Dinner – Parkside

Dinner reservation at Parkside at 6:30pm –  301 E 6th St, Austin, TX 78701

Saturday - June 1, 2023



Breakfast at the Austin Marriott – For Members and Sponsors


Meet in Room 604 - 605

Get settled in before we begin the first session of CXO Austin!


Opening Comments

Led by: Brian Pasch, Pasch Group


What's New With Your Group? – Open Forum

Led by: Gray Scott


CDP Update: Connecting Shopper Identity Across All iframe Tools on the Dealership Website

The Morgan CDP is live with real-time events and identity: What did we learn?

Led by: Brian Pasch, Pasch Group | Jim Kosobucki, Morgan Auto Group


Coffee Break


Exceeding Expectations: How To Win Today’s Engagement Economy

Led by: Tim Cox & Bob Lanham, CarNow


ROI Amplified: The Value of Your Current Customers

Led by: John Clavadetscher & John Degnan, Outsell



Lunch at the Austin Marriott


GA4 Observations Using Derivative Events for Abandoned Shopper Actions on DR, Trade, and Finance Software

Brian will be sharing the new custom events that can be created to track engagement in GA4 to optimize Google Ads

Led by: Brian Pasch, Pasch Group


Win or Learn, Never Lose: Using Defection Insights to Improve Close Rates and Grow Share

This will be an eye-opening session on how you can clean your CRM of leads which have purchased elsewhere and why

Led by: Eric DeMont, Urban Science


How To Make Your Website and Digital Strategy Work Harder

Join Ansira’s EVP of Business Development & Marketing Chip Crane and Director, Product Manager Kelli Liddane for some actionable ways you can take your website and digital strategy to the next level to deliver greater results. They’ll discuss website functionalities you should be using, highlighting some real world examples. Google Business Profile tips and tricks, as well as digital media best practices will round out this impactful session.

Led by: Chip Crane & Kelli Liddane, Ansira


Salesforce Vision for Automotive Retail

Led by: Mike Hatch, Salesforce


Beer Break


Compliance Update on Consent Banner and GA4 Blocking

Led by: Brian Pasch, Pasch Group


Meeting Concludes


Meet in the Lobby for Dinner

Meet in the lobby for dinner | Leave at 6:00pm sharp


Dinner – Bob's Steak & Chop House

Dinner reservation at Bob’s Steak & Chop House at 6:30pm – 301 Lavaca Street, Austin TX

Sunday - June 2, 2023


Hotel Check-Out

Check-out of your hotel room

All Day

Members Fly-Out

Grab a ride-service and head to the airport to fly-out of Nashville International or neighboring airport

All Day

Members Fly-Out

Grab a ride-service and head to the airport to fly-out of Austin-Bergstrom International or neighboring airport


Digital Marketing Strategies Conference – Registration Opens

If you are carrying on the conversation at DMSC, grab your badges and gear now at the front desk!

Sponsored By:

Only 25 Seats Are Available, Act Fast!

To encourage privacy and intimate education we cap our meetings at 25 members. Secure your spot now and experience three transformative events per year with us. Apply today!