Austin

Texas

Summer 2024

Join us in Austin, Texas at the Austin Marriott Downtown for the second CXO Summit of the year. Explore the venue, sessions, and more below!

The Venue

Austin Marriott Downtown

Jump into the heart of downtown Austin Texas at the midway point of the year. Experience executive level solutions to encourage a strong remainder of 2024.

The Agenda

Friday - May 31, 2023

All Day

Attendees Fly-In

Attendees should fly in by 4:00pm to give enough time to get checked into your room

3:00pm

Hotel Check-In

Check-in and get settled into your hotel room before heading out to dinner

5:50pm

Meet in the Lobby for Dinner

Leave at 6:00pm sharp 

6:30pm

Dinner – Parkside

Dinner reservation at Parkside at 6:30pm –  301 E 6th St, Austin, TX 78701

Saturday - June 1, 2023

7:00am

Breakfast

Breakfast at the Austin Marriott – For Members and Sponsors

7:55am

Meet in Room 604 - 605

Get settled in before we begin the first session of CXO Austin!

8:00am

Opening Comments

Led by: Brian Pasch, Pasch Group

8:15am

What's New With Your Group? – Open Forum

Led by: Gray Scott

9:00am

CDP Update: Connecting Shopper Identity Across All iframe Tools on the Dealership Website

The Morgan CDP is live with real-time events and identity: What did we learn?

Led by: Brian Pasch, Pasch Group | Jim Kosobucki, Morgan Auto Group

9:45am

Coffee Break

10:00am

Exceeding Expectations: How To Win Today’s Engagement Economy

Led by: Tim Cox & Bob Lanham, CarNow

11:00am

ROI Amplified: The Value of Your Current Customers

Led by: John Clavadetscher & John Degnan, Outsell

12:00pm

Lunch

Lunch at the Austin Marriott

12:45pm

GA4 Observations Using Derivative Events for Abandoned Shopper Actions on DR, Trade, and Finance Software

Brian will be sharing the new custom events that can be created to track engagement in GA4 to optimize Google Ads

Led by: Brian Pasch, Pasch Group

1:15pm

Win or Learn, Never Lose: Using Defection Insights to Improve Close Rates and Grow Share

This will be an eye-opening session on how you can clean your CRM of leads which have purchased elsewhere and why

Led by: Eric DeMont, Urban Science

2:00pm

How To Make Your Website and Digital Strategy Work Harder

Join Ansira’s EVP of Business Development & Marketing Chip Crane and Director, Product Manager Kelli Liddane for some actionable ways you can take your website and digital strategy to the next level to deliver greater results. They’ll discuss website functionalities you should be using, highlighting some real world examples. Google Business Profile tips and tricks, as well as digital media best practices will round out this impactful session.

Led by: Chip Crane & Kelli Liddane, Ansira

3:00pm

Salesforce Vision for Automotive Retail

Led by: Mike Hatch, Salesforce

3:45pm

Beer Break

4:00pm

Compliance Update on Consent Banner and GA4 Blocking

Led by: Brian Pasch, Pasch Group

4:45pm

Meeting Concludes

5:50pm

Meet in the Lobby for Dinner

Meet in the lobby for dinner | Leave at 6:00pm sharp

6:30pm

Dinner – Bob's Steak & Chop House

Dinner reservation at Bob’s Steak & Chop House at 6:30pm – 301 Lavaca Street, Austin TX

Sunday - June 2, 2023

11:00am

Hotel Check-Out

Check-out of your hotel room

All Day

Members Fly-Out

Grab a ride-service and head to the airport to fly-out of Nashville International or neighboring airport

All Day

Members Fly-Out

Grab a ride-service and head to the airport to fly-out of Austin-Bergstrom International or neighboring airport

10:00am

Digital Marketing Strategies Conference – Registration Opens

If you are carrying on the conversation at DMSC, grab your badges and gear now at the front desk!

Sponsored By:

Only 25 Seats Are Available, Act Fast!

To encourage privacy and intimate education we cap our meetings at 25 members. Secure your spot now and experience three transformative events per year with us. Apply today!