The Agenda
Friday - May 31, 2023
All Day
Attendees Fly-In
Attendees should fly in by 4:00pm to give enough time to get checked into your room
3:00pm
Hotel Check-In
Check-in and get settled into your hotel room before heading out to dinner
5:50pm
Meet in the Lobby for Dinner
Leave at 6:00pm sharp
6:30pm
Dinner – Parkside
Dinner reservation at Parkside at 6:30pm – 301 E 6th St, Austin, TX 78701
Saturday - June 1, 2023
7:00am
Breakfast
Breakfast at the Austin Marriott – For Members and Sponsors
7:55am
Meet in Room 604 - 605
Get settled in before we begin the first session of CXO Austin!
8:00am
Opening Comments
Led by: Brian Pasch, Pasch Group
8:15am
What's New With Your Group? – Open Forum
Led by: Gray Scott
9:00am
CDP Update: Connecting Shopper Identity Across All iframe Tools on the Dealership Website
The Morgan CDP is live with real-time events and identity: What did we learn?
Led by: Brian Pasch, Pasch Group | Jim Kosobucki, Morgan Auto Group
9:45am
Coffee Break
10:00am
Exceeding Expectations: How To Win Today’s Engagement Economy
Led by: Tim Cox & Bob Lanham, CarNow
11:00am
ROI Amplified: The Value of Your Current Customers
Led by: John Clavadetscher & John Degnan, Outsell
12:00pm
Lunch
Lunch at the Austin Marriott
12:45pm
GA4 Observations Using Derivative Events for Abandoned Shopper Actions on DR, Trade, and Finance Software
Brian will be sharing the new custom events that can be created to track engagement in GA4 to optimize Google Ads
Led by: Brian Pasch, Pasch Group
1:15pm
Win or Learn, Never Lose: Using Defection Insights to Improve Close Rates and Grow Share
This will be an eye-opening session on how you can clean your CRM of leads which have purchased elsewhere and why
Led by: Eric DeMont, Urban Science
2:00pm
How To Make Your Website and Digital Strategy Work Harder
Join Ansira’s EVP of Business Development & Marketing Chip Crane and Director, Product Manager Kelli Liddane for some actionable ways you can take your website and digital strategy to the next level to deliver greater results. They’ll discuss website functionalities you should be using, highlighting some real world examples. Google Business Profile tips and tricks, as well as digital media best practices will round out this impactful session.
Led by: Chip Crane & Kelli Liddane, Ansira
3:00pm
Salesforce Vision for Automotive Retail
Led by: Mike Hatch, Salesforce
3:45pm
Beer Break
4:00pm
Compliance Update on Consent Banner and GA4 Blocking
Led by: Brian Pasch, Pasch Group
4:45pm
Meeting Concludes
5:50pm
Meet in the Lobby for Dinner
Meet in the lobby for dinner | Leave at 6:00pm sharp
6:30pm
Dinner – Bob's Steak & Chop House
Dinner reservation at Bob’s Steak & Chop House at 6:30pm – 301 Lavaca Street, Austin TX
Sunday - June 2, 2023
11:00am
Hotel Check-Out
Check-out of your hotel room
All Day
Members Fly-Out
Grab a ride-service and head to the airport to fly-out of Nashville International or neighboring airport
All Day
Members Fly-Out
Grab a ride-service and head to the airport to fly-out of Austin-Bergstrom International or neighboring airport
10:00am
Digital Marketing Strategies Conference – Registration Opens
If you are carrying on the conversation at DMSC, grab your badges and gear now at the front desk!
