Dealerships are generating more data than ever, but it’s fragmented across vendor dashboards designed to tell the vendor’s story—not yours. When organic, paid, and social data don’t connect, you lose the full picture, and that’s exactly where vendor accountability disappears. The dealers who will win the next five years aren’t just outspending the competition; they’re out-knowing them. It starts with owning your data, unifying it, and using AI to surface the questions your vendors hope you never think to ask.