The Agenda
Friday - November 14, 2025
All Day
Attendees Fly-In
Attendees should fly in by 4:00pm to give enough time to get checked into your room
3:00pm
Hotel Check-In
Check-in and get settled into your hotel room before heading out to dinner
5:15pm
Meet in the Lobby for Dinner
Bus leaves at 5:30pm sharp | 20 min bus ride
6:30pm
Dinner – Lynora's West Palm
Dinner reservation at Lynora’s, 207 Clematis St, West Palm Beach, 561-899-3117
Saturday - November 15, 2025
7:00am
Breakfast
Breakfast will be served in Angle Restaurant
7:55am
Settle into the Meeting Room - Plaza 1 & 2
Get settled in before we begin the first session of CXO Palm Beach!
8:00am
Opening Comments
Led by: Brian Pasch, Pasch Group
8:15am
What's New at the Dealer Group?
Led by: Gray Scott
9:15am
Update on AI Digital Marketing Budget Allocation Project for CXO
Led by: Scott Wideman, Keating Automotive
10:00am
Coffee Break
10:15am
Run Your Dealership, Not Your Tech Stack: AI is Your New Operating System
Led by: Art Dessein, Impel
11:15am
What We Learned from Website Conversion Optimization Project (WCOP)
Led by: Brian Pasch, Pasch Group
12:00pm
Lunch
Lunch will be served in Angle Restaurant
1:00pm
I Know Why You're Losing Money
Led by: Abdullah Baig, Pam
2:00pm
Train to Retain
Led by: Dan Dionne & Matthias Stoever, RockED
3:00pm
Beer Break
3:15pm
Looking At The Website GTM and Script Removal Project
Led by: Brian Pasch, Pasch Group
4:15pm
Closing Discussion
4:45pm
Meeting Concludes
5:45pm
Meet in the Lobby for Dinner
Bus leaves at 6:00pm sharp | 18 min bus ride
6:30pm
Dinner – Kitchen West Palm
Dinner Reservation at Kitchen, 319 Belvedere Rd, West Palm Beach, FL 33405
Sunday - November 16, 2025
11:00am
Hotel Check-Out
Check-out of your hotel room
All Day
Members Fly-Out
Grab a ride-service and head to the airport to fly-out of Vail
9:00am
Modern Retailing Conference – Registration Opens
If you are carrying on the conversation at MRC25, grab your badges and gear now at the registration desk!
